Branding
Your Brand Should Show Not Tell
Every day, thousands of brands lose out on both potential and existing customers. The problem? A branding technique that is both without a proper strategy or research.
We’re built differently at FAVES_PEN. Our tagline says, Your Brand Buddy and we have so much pride in being true buddies to the brands who trust us.
At its core, branding is about Storytelling. It's about creating a narrative that connects with people on an emotional level and communicates your personality, voice values and mission to your audience that goes beyond the transactional. It's about promising and delivering.
Now that’s how to Show, not Tell
1
Brand Management
Creating a strong brand is just the beginning. We offer ongoing brand management services to help you maintain consistency across all channels such as such as your marketing, content, social media and design while ensuring that your brand continues to resonate with your target audience.
2
Brand Strategy
What’s a good plan without a good strategy?
We start by developing a clear and comprehensive brand strategy that outlines your brand's vision, mission, values, and personality.
Next, we help you input that into your copy and content. We work closely with your brand to understand your business objectives, target audience, and competitive landscape to create a strategy that aligns with your goals.
3
Brand Identity
The “Who’’ of your Brand.
Once we have a solid brand strategy in place, we move on to creating your brand identity. This includes developing a memorable logo, choosing a color palette, selecting fonts, creating a brand tagline and creating brand guidelines that ensure consistency across all channels such as your marketing and content creation process.
4
Brand Messaging
Your brand messaging is the language you use to communicate with your customers. We work with you to develop messaging that speaks directly to your target audience and aligns with your brand strategy. Your brand voice is should match your brand identity. And it is our job to help you nail that effortlessly.
Real Buddies, Real Results
Cassandra N. Founder, CassyWrites Nigeria
" When I first started my brand, I was more invested in content than branding. But I soon realized that branding is a core part of owning a brand and that is where FAVES_PEN came in. Talking to them helped me decide on the right brand colors, build a unique identity and my brand keeps growing everyday. I will keep recommending them until there's probably nobody left!